Bill founded the Business for Impact program at Georgetown University's McDonough School of Business and is a distinguished professor of the practice, teaching in the MBA program. He was chief executive officer of AARP, founder and president of the Campaign for Tobacco-Free Kids, chief operating officer and executive vice president of international relief and development of CARE, and co-founder and president of Porter Novelli, the global public relations agency. Bill served in and helped reposition and market the Peace Corps. He is also co-founder and co-chair of the Coalition to Transform Advanced Care (C-TAC), a national alliance dedicated to reforming advanced illness and end of life care in the U.S. Bill began his career in marketing management at Unilever.